Driving results from inbound marketing takes time and requires more than just publishing blogs, e-books, web pages, social media posts etc. It requires a planned strategy based on your buyer’s pain points and revenue goals. There is a formula.
Understanding your buyers and the challenges they face to create a targeted marketing strategy that attracts and converts prospects.
Understanding your revenue goals and breaking them down to create a monthly plan to achieve the required number of visitors and conversions.
Identifying the right keywords used by your prospects and optimizing / creating web content to rank higher on search engines.
Developing valuable content targeting the prospects and their information requirements at different stages of the buying process, not excluding blogs, infographics, eBooks and whitepapers.